Historian and game developer Andy Cunningham shares his fantastic new book The World of Nintendo Book, Volume One: A World of Wonders, a visual history of Nintendo merchandising. This first in a series goes deep into the creation of Nintendo of America's merchandising team of the late 80's and early 90's, something often overlooked in videogame history. In this episode: merchandising: the boring and the enticing, the logistics of collecting retail displays, creating a store within a store, the original Director of Merchandising, selling a promise, Nintendo’s retail force of ‘87, and what made Nintendo staff better? See more from Andy Cunningham: Website: worldofnintendobook.com Twitter: @TheWONBook Instagram: @worldofnintendobook Facebook: /andycunninghamauthor Video Game History Foundation: Podcast Twitter: @gamehistoryhour Email: podcast@gamehistory.org Twitter: @GameHistoryOrg Website: gamehistory.org Support us on Patreon: /gamehistoryorg