James Dooley speaks with Jason Barnard about brand entity SEO in 2026 and why knowledge graphs now sit at the centre of modern search, AI assistants, and answer engines. Jason explains how entity optimisation has moved from a niche SEO tactic to a foundational requirement across Google, Bing, ChatGPT, and other LLM driven platforms. They break down the algorithmic trinity of search engines, chatbots, and knowledge graphs, why digital footprint consistency matters, and how brands and individuals should build an entity home to educate machines. The episode cuts through myths around Wikipedia and focuses on practical steps for controlling identity, trust, and visibility in AI powered search.Where to Listen to This EpisodeBrand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) is available across all major podcast platforms. Choose your preferred platform below.Listen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on TransistorListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on Pocket CastsListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on Amazon MusicListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on SpotifyListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on PodverseListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on Pod.linkListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on CastroListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on CastboxListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on Podcast AddictListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on DeezerListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on Listen NotesListen to Brand Entity SEO 2026 - Knowledge Graph Optimisation (James Dooley Interviews Jason Barnard) on Podcast Guru