It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.But soon, the two rivals will find themselves coming together to battle a common foe.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.