James Dooley speaks with Paul Truscott about how local SEO really works in 2026, focusing on ranking local websites rather than just Google Business Profiles. They break down Google’s ranking trifecta of topicality, quality, and popularity, explain site radius and topic dilution, and show why tight topical focus beats oversized content hubs. Paul explains how clicks, branded searches, dwell time, and intent matching now decide long term rankings, plus why small local businesses can outperform big brands by writing from real world experience instead of corporate templates.Where to Listen to This EpisodeLocal SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) is available across all major podcast platforms. Choose your preferred platform below.Listen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on TransistorListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on Pocket CastsListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on Amazon MusicListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on SpotifyListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on PodverseListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on Pod.linkListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on CastroListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on CastboxListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on Podcast AddictListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on DeezerListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on Listen NotesListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on Podcast GuruListen to Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott) on PodchaserListen to Local SEO