You may hear the terms "niche" and "positioning" tossed around a lot, often interchangeably. What do these really mean, and what's the difference? Join us to learn more. View this podcast as a video on YouTube. Links of the week: CSuite Content just shared a guide to enterprise reputation management. Enov8 has a new checklist for DLP. InfluxData recently updated a node red dashboard tutorial for 2026. Unusual VC has an interesting explainer of how startups can pivot. Careflow started publishing to their blow recently, including a post about longitudinal health records (and why they don't work). Tricentis, provider of software testing tools, updated their offering around data integrity testing.