If you want to learn how AI transformed SEO strategy and how to rank in results, this episode is for you. "The world is noisier than ever." - Melih OztalayIn this conversation, Carol Schultz speaks with Melih Oztalay, CEO and internet marketing expert of Smartfinds Internet Marketing. They discuss the significant changes in marketing due to AI, the importance of adapting to these changes, and the four A's of change: anticipate, accept, adapt, and adopt. Carol and Melih explore the necessity for businesses to invest in marketing to stay competitive. The discussion also touches on the impact of the political climate on business growth and the importance of a strong marketing foundation to navigate these challenges.TakeawaysAI is transforming the marketing landscape significantly.Businesses must anticipate and accept changes to thrive.The four A's of change are crucial for adaptation.Notable sources are essential for AI recognition.The competitive landscape is noisier than ever.Waiting to invest can lead to missed opportunities.Chapters00:00 Navigating Change in Marketing08:54 The Impact of AI on SEO16:37 The Evolution of Smart Finds Marketing20:52 Building a Resilient Team Culture23:56 Building a Collaborative Culture25:25 Navigating Political Climate Challenges28:20 Investing in Growth Amid Uncertainty29:11 Understanding Client Investment Decisions31:38 The Importance of Omni-Channel Marketing34:49 Impact of Political Climate on Business37:02 Morale and Investment in the Workplace38:35 Lessons from Historical Business Failures40:46 The Interplay of Marketing and SalesConnect With Host Carol SchultzFind more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram.Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!