Do you know what Account-Based Marketing actually is? To answer that question, Marketing Talks' host Michael Smith chats with the managing director of Account-Based Marketing Toronto - Heidi Vandermeer.  Not only does Heidi host a regular meet-up of ABM marketers, but she also has extensive experience in ABM herself and lets us know what sets ABM apart from other forms of marketing. The podcast also covers what you should focus on in your career if you want to become an Account-Based Marketer yourself.  Follow Heidi: https://www.linkedin.com/in/heidivandermeer/  ABM Toronto: https://www.meetup.com/Account-Based-Marketing-Toronto/   Follow Content Talks: https://www.contenttalks.ca/  https://www.linkedin.com/company/content-talks/  https://www.instagram.com/content_talks/  https://www.facebook.com/groups/144519476193507/  https://twitter.com/content_talks  https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-talks/message