support dispatch: https://citadeldispatch.com/donateEPISODE: 114BLOCK: 817211PRICE: 2746 sats per dollar TOPICS: merchant adoption, keeping it simple by reducing friction, custodial risk, liquid adoptionproject website: https://coinos.ionostr live chat: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://citadeldispatch.com/stream⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠nostr account: ⁠https://primal.net/odell⁠youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@citadeldispatch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podpage.com/citadeldispatch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠stream sats to the show: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.fountain.fm/(00:01:00) Introduction of guests: Adam, founder of CoinOS, and Cole, head of business development(00:02:00) History and evolution of CoinOS(00:03:20) Discussion on the adoption and usage of Liquid and the challenges it faces(00:11:31) Focus of CoinOS on merchant adoption and its features(00:19:35) Strategies for merchant adoption and the importance of community support(00:36:13) Lessons learned from the merchant adoption process(00:44:25) Cold calling as a strategy for onboarding merchants(00:45:01) Bitcoin meetups during COVID lockdowns(00:46:28) Custodial lightning wallets and self custody