Send us feedback/questions via TextWhat truly builds podcast audiences - authentic connections or inflated metrics? This episode explores the fascinating contrast between Taylor Swift's approach to audience building and questionable industry practices like buying fake downloads.When Taylor Swift recently proclaimed "I'm in the business of human emotion" on a podcast, she revealed the secret behind her massive success - creating genuine connections with fans through carefully crafted experiences. Meanwhile, a Hollywood Reporter article exposes how some podcasters resort to purchasing downloads and subscribers, revealing a fundamental misunderstanding of sustainable audience growth. Dave and Jim unpack this revealing contrast and why emotional connection always trumps numerical shortcuts.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video VersionMentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.com00:00 Introduction and Greetings00:35 Technical Difficulties and Recording Tips01:30 Sponsorship Shoutouts03:58 Podcasting Tips and Listener Questions07:04 YouTube Channel Strategies13:26 Taylor Swift and Podcasting Insights14:55 Advertising and Monetization in Podcasting33:50 Promotional Strategies and Awards41:02 Podcast Cruise Ship Deals41:27 Freebies and Perks for Podcasters44:03 Mark Maron's Podcast Retirement47:20 Scripted vs. Bullet Points in Podcasting52:58 Monetizing Your Podcast Audience59:13 Networking at Podcast Events01:09:16 Engaging with Your Audience01:13:54 Wrapping Up and Upcoming EventsFeatured Supporter Chris StoneCast Ahead has carved a niche in the podcasting industry by providing full-spectrum podcast production services tailored to each client’s unique needs See castahead.net Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome