James Dooley sits down with Mads Singers to break down how to build an effective incentive structure for teams without destroying long term business value. The discussion covers why equity is often given away too early, why it rarely motivates staff, and how founders should think about incentives from a delivery and performance perspective. Mads explains practical alternatives to equity, including profit sharing, team based bonuses, non financial incentives, and personalised rewards that actually drive behaviour. The episode focuses on aligning incentives with company performance, retaining key people, and avoiding common mistakes that cause resentment, misalignment, and long term damage. This is a grounded, experience led discussion for founders managing both in house and remote teams.Where to Listen to This EpisodeHow to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) is available across all major podcast platforms. Choose your preferred platform below.Listen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on TransistorListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on Pocket CastsListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on Amazon MusicListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on SpotifyListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on PodverseListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on Pod.linkListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on CastroListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on CastboxListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on Podcast AddictListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on DeezerListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews Mads Singers) on Listen NotesListen to How to Create a Great Incentive Structure for Your Team (James Dooley Interviews