Sacramento doesn't have a Golden Gate Bridge. So they built demand with experiences—and then proved it with room nights. For #NoVacancyNews, I talked with Mike Testa (President & CEO, Visit Sacramento) about how Sacramento positioned itself around farm-to-fork and then stacked events that drive real overnight stays from different customer groups. 🍽️ Mike explains why "farm-to-fork" fits Sacramento: food on your plate often gets harvested that morning 📅 He points people to Sacramento 365 as the event hub that supports the brand with a steady calendar 🎸 He breaks down Aftershock: it grew from a one-day event (11,000) to four days (165,000), with 67% coming from outside the region and about $40M in four days 🏊 He talks Ironman and NCAA strategy: targeting women's Sweet 16/Elite Eight to build toward a women's Final Four conversation 🏨 Then he drops the hammer: Sacramento went from about 280,000 annual room nights pre-pandemic to about 409,000 after adding the event portfolio Thanks to Actabl for supporting this episode. Actabl gives you the power to profit. Visit Actabl.com.