Morgan Campbell is only a few years out of college but already making a name for herself as a pioneer of TikTok in higher ed. She joins us this week to talk about how she built a successful presence for Indiana University and how her team plans to build on that strategy by expanding the use of vertical video on Instagram Reels and other platforms this year. We also talk about how TikTok seemed like a breath of fresh air during the pandemic at a time when it’s easy to fall victim to doom scrolling on other social media platforms. Morgan is a social media specialist at Indiana University Bloomington. Her work has been featured on Sprout Social and on Josie Ahlquist’s blog, just to name a few! Although she’s made her name in the higher ed world on TikTok, she finds herself gravitating toward another platform outside of work. Tune in to find out what it is!