On this edition of SMACTalk, Co-hosts Brian Fanzo and Daniel Newman invite special guests Ginger Shimp and Jeff Janiszewski from SAP to talk about innovation in content marketing.  While so many B2B companies struggle to evolve beyond traditional funnel marketing, Shimp and Janiszewski share how they have taken traditional funnel methods like white papers, lead generation and social media, and utilized new tactics like audio books white papers (http://sapinnovate.me/reports)and podcast-inspired storytelling (www.searchingforsalai.com) to shake things up AND to challenge the thinking and traditional marketing practices of their colleagues throughout SAP.  Don't miss this great conversation. So much to learn here about a highly successful SAP campaign that helped launch their new digital intelligence platform SAP Leonardo, while helping more than 25 of their BU's drive custom content to their end customers and channel partners. All of this and more, on SMACTalk!