In this episode, Ben sits down with Guillaume Moubeche, the CEO and Co-Founder of lemlist, sales automation and cold email software that helps companies personalize cold emails, automate follow-ups, and engage with leads across all channels. During the episode, Guillaume shares the company’s unique growth strategy, the story of how the company nearly failed twice, and the philosophies he holds that have led him to success. He also shares the creative strategies the company used to bring the company from a $1,000 investment to surpassing $10 million in Annual Recurring Revenue (ARR), all without raising any private equity funding or spending money on ads.