Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Alejandro Reyes of Social Media Church Labs about the simple but powerful strategy of combining sermon snippets with Facebook advertisements. Reyes is responsible for growing the digital marketing strategy for the fastest growing company in the faith-tech space. He shares his strategy for growing a church quickly. Show Notes [00:00] Introduction of Alejandro Reyes of Social Media Church Labs. [01:48] Background and getting into church advertising. [03:36] The “goal” part of the “goal, strategy, action” framework. [05:20] The “strategy” part of the “goal, strategy, action” framework. [09:10] All churches can use strategies. [09:45] The “action” part of the “goal, strategy, action” framework. [12:10] Targeting your audience. [18:33] The Coffeehouse Hot Seat. [24:08] Parting wisdom. [24:36] Resources   Resources Text in Church for formulas, or text “formula” to 816-482-3337 Social Media Church Labs Twitter Facebook Instagram