John and I sit down to talk about the success he’s seen running his agency like a subscription business, and: <ul><li>Agency versus subscription model</li><li>HIstorical data and billing practices</li><li>LTV, ARPA, and other SaaS metrics</li><li>Tracking lead source and its contribution to revenue</li><li>Churn and customer retention</li><li>Tracking custom attributes</li><li>Pricing</li></ul>Resources <a href="https://blackpropeller.com/">Black Propeller</a><a href="https://www.linkedin.com/in/jrthornton/">John Thornton on Linkedin</a><a href="https://twitter.com/BlackPropeller">Black Propeller on Twitter</a>

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SaaS founders and innovators share their story! ChartMogul's SaaS Open Mic podcast talks to the most inspiring innovators behind high-growth subscription businesses, identifying key components of their success. ChartMogul helps thousands of businesses use data to understand their customers and reach sustainable growth.

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SaaS Open Mic by ChartMogul

Most marketing agencies base their fees on a percentage of what their clients intend to spend on advertising. John Thornton, the founder and CEO of Black Propeller, realized that the traditional agency model could be simplified for his team and his customers. That’s when he started looking at the typical agency retainer from a different perspective, and started running his agency like a SaaS business.

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