Welcome to Episode 429 of the Outdoor Biz Podcast. Today I’m talking with Mark Holyoak, Director of Communication at the Rocky Mountain Elk Foundation. Mark has been in the communications business for 35 years. He spent the first 24 years as a television broadcast journalist in Kansas, Washington and Montana. In 2012, he accepted the position of director of communication at the Rocky Mountain Elk Foundation, where he oversees Bugle magazine, produces written and digital content, creates video scripts, and is responsible for all internal and external communications. He likes to hunt, fly fish, hike, play softball, basketball, and hockey, and ride his mountain unicycle with his kids. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com   Show Notes 00:00 As a child in the 70s and 80s, I spent most of my time outside, exploring the creek bottoms, catching crawdads, fishing, and playing with friends. It was a carefree time when we would leave the house in the morning and only return when it was dark. I have fond memories of hiking, skipping rocks, and playing with critters - typical kid stuff, really. 04:41 Fond memories of hunting with parents in Utah. 07:04 Bonding through outdoor activities, father and son. 11:11 Transitioned from news anchor to public relations director. 15:21 Father, a petroleum geologist, inspired deep love for profession. 17:12 Gaining factory work experience, learning from veterans. 19:31 Elk organization's efforts support