No roadmap, no safety net, only risk and the hope of reward — that's entrepreneurship. For Jimmy and Megan Feeman, founders of NoBaked Cookie Dough, landing on the Forbes 30 Under 30 list came after quitting their jobs, breaking into a new industry, and evolving their business through every challenge that came their way. In this episode, Jimmy shares the moment they knew they had a successful product and what it's really like to be named a Forbes 30 Under 30 honoree. Hear his insights on building a brand on social media, running a business with your spouse, and learning from your mistakes! Topics discussed: Introduction (00:00) Jimmy's entrepreneurial journey (01:40) Risks and the entrepreneurial mindset (06:16) Founding NoBaked and early mistakes (08:50) Their first moment of success (10:58) The key to making business and marriage work (11:53) How to build a brand on social media (15:15) Pivoting from a franchise model to CPG (17:33) How parenthood impacted his perspective (20:13) The reality of making the Forbes 30 Under 30 list (23:13) What brought you JOY today? (27:33) Resources: Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/ Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/ Connect with Larry Sprung: LinkedIn: https://www.linkedin.com/in/lawrencesprung/ Instagram: https://www.instagram.com/larry_sprung/ Facebook: https://www.facebook.com/LawrenceDSprung/ X (Twitter): https://x.com/Lawrence_Sprung Connect with Jimmy Feeman: Website: https://nobakedcookiedough.com/ Instagram: https://www.instagram.com/nobaked/ X (Twitter): https://x.com/feemanjimmy YouTube: https://www.youtube.com/@behindthefoodpodcast Podcast: https://linktr.ee/Jamesfeeman About Our Guest: Jimmy Feeman is the co-founder of NoBaked Cookie Dough, a dessert brand redefining the refrigerated cookie dough aisle. Jimmy and his co-founder, Megan, grew NoBaked from a single scoop shop into a national CPG brand. NoBaked is now focused on franchising scoop shops to bring the NoBaked experience to more cities across the country. Jimmy is a Forbes 30 Under 30 honoree, an Ironman, and passionate startup enthusiast. Jimmy shares hi