Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas are flooding the web. We reported recently on one such hack focusing on press releases. But when you consider the kind of content on which the AI models rely for their answers, it may be more efficient to revert to good, old-fashioned PR and marketing. Links from this episode: 2025 Report Reveals Average B2B Content Volume Triples: Budgets Barely Budge ChatGPT is sending less traffic to websites – down 52% in a month How a content brand became a trusted resource for LLMs Networks, Not AI or Search, Are the #1 Trusted Source Amid Information Overload Many are sharing charts about Reddit and Wikipedia dominating AI search mentions, desperately trying to crack the code AI-Powered Search: Adapting Your SEO Strategy How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025 2025 AI SERP Changes: New Strategies To Gain Local Search Visibility Google users are less likely to click on links when an AI summary appears in the results AI Mode in Search gets new agentic features and expands globally The next monthly, long-form episode of FIR will drop on Monday, September 29. We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email fircom