Value for Value ⚡️
Episode Summary
SmoothHiring https://smoothhiring.comThis episode looks at SmoothHiring, the Worthington, Ohio company behind an AI hiring platform built to predict which candidates will succeed and stay, rather than simply processing applications faster. Markus explores how patented behavioural science sits alongside applicant tracking, automated job distribution across 200+ boards, skills assessments and one way video interviews, and why carrying the platform past the offer letter into onboarding and performance closes a loop the industry has left open for decades. A thoughtful listen for anyone who has ever hired on instinct and hoped for the best.Here is a number that should bother every business owner listening right now. Most hiring decisions are made on the strength of a document the candidate wrote about themselves, and a conversation that lasts under an hour. We would never buy a building that way. We would never sign a supplier contract that way. And yet we bring people into our companies, people who will shape the culture and the output and the mood of the place for years, on the basis of a resume and a gut feeling.Welcome back to The Next Biz Thing. I am Markus J. Diplama, and this is the show where I go looking for the companies quietly solving problems that everybody else has simply learned to live with. Some of the businesses I cover are tiny. Some are already at scale. What they have in common is that somebody looked at a broken process, decided it did not have to stay broken, and built something better. Today's company is very much in that second camp, and the process it is fixing is one that touches absolutely every organisation on earth.The company is SmoothHiring, and they are based in Worthington, Ohio, just north of Columbus. What they have built is an AI hiring platform, and their promise is unusually specific. They do not claim to help you find more candidates. They claim to help you find the ones who will actually succeed. That distinction matters more than it sounds, and I want to spend some time on it, because it goes to the heart of why hiring feels so unreliable for so many people.Think about what a traditional applicant tracking system does. It collects applications. It sorts them. It lets you move people through stages, schedule interviews, send rejections. It is, essentially, a filing cabinet with a workflow attached. Useful, certainly. But notice what it does not do. It does not tell you anything about whether the person you are about to hire will thrive in your particular role, in your particular team, in your particular company. That judgement is still left entirely to a human being, working from a resume that was written to impress and an interview where everybody was on their best behaviour.SmoothHiring's answer to that is predictive hiring, built on patented technology that draws on behavioural science rather than on document parsing. The platform is designed to identify the candidates most likely to succeed and, crucially, most likely to stay. Retention is the part people forget. A hire who leaves in four months is not a neutral outcome. It is the recruiting cost, the onboarding time, the ramp-up period, the disruption to the team, and then the whole cycle beginning again. Getting the prediction right the first time is worth an enormous amount, and it is worth it quietly, in ways that never show up as a line item.Now, the platform itself is genuinely broad, and I think that breadth is part of the story. There is the applicant tracking system at the core. There is automated job distribution, which pushes a posting out to more than two hundred job boards without anybody having to copy and paste a description two hundred times. There is AI candidate screening and ranking, which does the first pass through a pile of applications. There are behavioural and skills assessments. There are one way video interviews, so a can
