James Dooley and Kasra Dash break down the best lead generation strategies for both instant and long term growth. They compare paid channels such as Facebook ads, Google PPC, YouTube ads and directory platforms with long term methods including SEO, omni channel marketing and LLM optimisation. The discussion highlights how different industries perform better on different platforms, why KPI tracking is essential and how businesses waste thousands when they do not measure cost per acquisition or lifetime value. They explain how GEO and LLM citations are becoming major lead drivers because longtail queries flow through ChatGPT, Gemini and Perplexity, which often convert faster than traditional search. Lead generation now depends on understanding intent, tracking performance and ensuring your brand appears wherever customers ask questions.Where to Listen to This EpisodeWhat is the best lead generation strategy? is available across all major podcast platforms. Choose your preferred platform below.Listen to What is the best lead generation strategy? on TransistorListen to What is the best lead generation strategy? on Pocket CastsListen to What is the best lead generation strategy? on Amazon MusicListen to What is the best lead generation strategy? on SpotifyListen to What is the best lead generation strategy? on PodverseListen to What is the best lead generation strategy? on Pod.linkListen to What is the best lead generation strategy? on CastroListen to What is the best lead generation strategy? on CastboxListen to What is the best lead generation strategy? on Podcast AddictListen to What is the best lead generation strategy? on DeezerListen to What is the best lead generation strategy? on Listen NotesListen to What is the best lead generation strategy? on Podcast GuruListen to What is the best lead generation strategy? on PodchaserListen to What is the best lead generation strategy? on StenoListen to What is the best lead generation strategy? on MetacastListen to What is the best lead generation strategy? on Entity Home