Hollywood erupted in debate and discourse when a company unveiled a completely AI actress, Tilly Norwood. The public relations industry may be having its own Tilly Norwood moment with the introduction of Olivia Brown, a 100% AI PR agent that will handle all the steps of producing, distributing, and following up on a press release. Is this PR’s future, or just part of it? Neville and Shel engage in their own debate in this short midweek FIR episode. Links from this episode: Olivia Brown AI – Your 24/7 PR Superagent Introducing Olivia Brown: AI Agent for PR Teams | Fery Kaszoni posted on the topic | LinkedIn Fresh concerns over using AI in PR – where do we draw the line? | City Road Communications AI in Journalism: What Reporters Really Think About Artificial Intelligence Nearly a quarter of corporate press releases are probably written by AI now The next monthly, long-form episode of FIR will drop on Monday, October 27. We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on [Neville’s blog](https://www.nevillehobson.io/) and [Shel’s blog](https://holtz.com/blog/). Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients. Raw Transcript Shel Holtz: Hi everybody, and welcome to episode number 484 of For Immediate Release. I’m Shel Holtz. Neville Hobson: And I’m Neville Hobson. A new name is stirring debate in UK public relations. Not a person, but an AI agent called Olivia Brown. Launched by Search Intelligence, an SEO and digital PR agency, Olivia Brown promises to automate the entire PR process from brainstorming ideas to writing press releases, identifying journalists, and even following up with them automatically. For £250 a month, it’s marketed as a digital PR assistant that can cut campaign time from 16 hours to one, according to its founder, Ferry Casone. Is this the future of PR? We’ll explore that question right after this. Journalists and PR professionals are sounding alarms about Olivia Brown. Press Ga