Willful is a platform helping consumers create a legal will online. Tiktok doesn't exactly seem like a natural fit.  In today's podcast, we talk to Willful's CEO about how she is using the social media platform to drive engagement with her audience. We also touch on her career as a journalist and how it helps her as a marketer and how she is marketing Willful during COVID.  Show Links: https://www.tiktok.com/@erinbury https://www.willful.co/ https://twitter.com/erinbury https://www.linkedin.com/in/erinbury/ Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-talks/message