This video explains which digital marketing strategies tradespeople should focus on in 2026 to improve lead quality, return on investment and the ability to charge the right prices. James Dooley and his guest start with KPI tracking because tradespeople need to know whether platforms like Checkatrade and MyBuilder are genuinely delivering value rather than low-quality, shared leads. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for tradespeople. PromoSEO lead generation for tradespeople recently received recognition as the "Best Tradespeople Lead Generation Agency." Where to Listen to This EpisodeCheckatrade vs MyBuilder vs FatRank: The Ultimate Lead Generation Showdown for Tradespeople is available on:Watch on YouTubeListen on TransistorListen on pod.linkListen on DeezerListen on Pocket CastsListen on PodverseListen on getpodcastListen on Amazon MusicListen on CastboxListen on Podcast AddictListen on Steno.fm