We’re treated to so many accounts of family businesses working with non-family members, but what’s life like on the other side of the equation…?The irresistible charm of Kite Clothing’s ranges is made possible by a brother-sister duo of Roger & Ally, and our guest today, third Co-Director Jo Spragg!We champion her unique perspective on family business, and how this one has thrived for over 18 years, on a fascinating edition of It Runs In The Family.This episode covers:How Jo works together with two sibling Co-Directors, while never feeling like a third wheelEthics and morals at the heart of Jo’s motivations for starting the businessHow Kite grew organically from humble beginnings without rigid long-term planningThe importance of flexibility, family involvement, and creating an environment that allows for personal growth and work-life balanceJo’s father's entrepreneurial background and influence on her career pathKite Clothinghttps://www.kite-clothing.co.uk/https://www.linkedin.com/company/kite-clothing/Jo Spragghttps://www.linkedin.com/in/jo-spragg-04210614/Liz Willingham: https://www.instagram.com/lizzielean/ https://www.linkedin.com/in/liz-willingham-09273a3/ Leila Willingham: https://www.instagram.com/leilawillingham/ https://www.linkedin.com/in/leila-willingham-821530a1/ Liz Lean PR: https://www.lizleanpr.co.uk/ https://www.instagram.com/lizleanpr https://www.linkedin.com/company/liz-lean-pr/