James Dooley speaks with James Norway about GEO, AI SEO and LLM optimisation, unpacking the real differences between traditional SEO and generative engine optimisation. They explore AI share buttons, LLM info pages, query fan out, content chunking, citation strategies and technical fundamentals such as GPTBot access and rendering. The conversation explains how brand corroboration, question focused content and entity clarity drive visibility inside large language models, and why some sites rank in Google yet fail to appear in AI recommendations. Real testing insights and revenue examples show how structured AI search strategies are already delivering measurable growth.Where to Listen to This EpisodeAI SEO Tips and Tricks (James Dooley Interviews James Norquay) is available across all major podcast platforms. Choose your preferred platform below.Listen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on TransistorListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on Pocket CastsListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on Amazon MusicListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on SpotifyListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on PodverseListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on Pod.linkListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on CastroListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on CastboxListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on Podcast AddictListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on DeezerListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on Listen NotesListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on Podcast GuruListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on PodchaserListen to AI SEO Tips and Tricks (James Dooley Interviews James Norquay) on StenoListen to AI SEO Tips and Tricks