Executives like to talk about innovation, but how do you spot the difference between world changing stuff and corporate theater?Elliott Parker is the CEO of High Alpha Innovation and author of, “The Illusion of Innovation.” Parker joins Ricky Mulvey for a conversation about: The power in being contrarian One mega cap that knows how to innovate Why ROIC is not a foolproof metric for investors.  Companies discussed: MSFT, IBM, AMZN, NFLX, BRK Host: Ricky MulveyGuest: Elliott ParkerProducers: Mary LongEngineers: Rick Engdahl Learn more about your ad choices. Visit megaphone.fm/adchoices