“You want to shift from social into marketing, your personal Facebook page is more than a social space. It's a marketing asset, this mindset shift is going to be crucial for you. “ -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. Today's guest is none other than Steve Larosiliere himself! Today's workshop is all about personal branding, a topic close to my heart. I've dubbed it "Organic Lead Mastery," and trust me, the strategies I'll be sharing have helped my clients generate millions of dollars. So buckle up; we're in for a ride! Personal branding isn't just about promoting your business; it's about amplifying your growth, nurturing client relations, and maximizing cost efficiency. Your personal brand is your beacon, guiding opportunities not only within your industry but beyond. It's time to hear the complete story now! “Once you start putting limits to life, or conditions in which you operate in this world, it makes it really hard to just just exist. Okay, big thing, document versus create. So sometimes you're like, Oh, my God, I don't know what to create, I don't know what to put out there.” -Steve Larosiliere Understanding Your Audience Your ideal audience holds the key to your success. Take a moment to reflect on your past clients – what do they have in common? Understanding their demographics, psychographics, and preferences is crucial in shaping your brand's narrative. We'll delve deep into crafting your ideal customer profile, from age and income level to lifestyle choices and values. Remember, falling in love with your ideal client is the first step in building a meaningful connection. Building Your Online Presence Now, let's talk about leveraging social media for branding, with a spotlight on Facebook. With 2.8 billion active users, Facebook is a powerhouse for personal branding. Your Facebook profile isn't just a social space; it's a marketing asset, your digital storefront. When it comes to content, aim for an 80/20 split – 80% personal, 20% business. Share insights from your woodworking projects, but don't forget to sprinkle in personal anecdotes, funny memes, and behind-the-scenes glimpses into your life. Crafting Your Story and Unique Selling Proposition Your story is your most powerful tool. Craft it well. Share insights from your projects, celebrate successes, and embrace vulnerability. Remember, people want to do business with people – not faceless entities. Optimizing your profile is crucial. A professional photo, a compelling bio, and a well-crafted intro can make all the difference. Showcase your work, highlight your skills, and engage with your audience authentically. Want to get in touch with Steve Larosiliere? Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en WoodpreneurNetwork Instagram: https://www.instagram.com/woodpreneurnetwork/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere WoodpreneurNetwork YouTube: https://www.youtube.com/@woodpreneurnetwork Facebook: https://www.facebook.com/stevelarosiliere1/