James Dooley and Kasra Dash unpack the concept of the Google dance, explaining how ongoing ranking volatility plays a major role in whether websites climb or decline in search results. They describe how Google deliberately introduces temporary and sometimes random ranking movements to disrupt manipulation, which is why sites often surge or drop shortly after link building or content updates. These fluctuations aren’t accidental but part of Google’s system for stress-testing signals before settling positions.They go on to explain that different ranking states matter, as positive, neutral, and negative states affect how Google evaluates new inputs like links, content changes, and user behaviour. James Dooley and Kasra Dash also point out that factors such as keyword cannibalisation, topical authority gaps, and algorithm dial-shifts frequently create turbulence as Google reassesses relevance, authority, and engagement data. They caution that reacting too quickly to volatility can make things worse, stressing that core updates take time to stabilise and that recovery often happens naturally once the algorithm finishes recalibrating.Where to Listen to This EpisodeGoogle Dance | James Dooley SEO Podcast is available across all major podcast platforms. Choose your preferred platform below.Listen to Google Dance | James Dooley SEO Podcast on TransistorListen to Google Dance | James Dooley SEO Podcast on Pocket CastsListen to Google Dance | James Dooley SEO Podcast on Amazon MusicListen to Google Dance | James Dooley SEO Podcast on SpotifyListen to Google Dance | James Dooley SEO Podcast on PodverseListen to Google Dance | James Dooley SEO Podcast on Pod.linkListen to Google Dance | James Dooley SEO Podcast on CastroListen to Google Dance | James Dooley SEO Podcast on CastboxListen to Google Dance | James Dooley SEO Podcast on Podcast AddictListen to Google Dance | James Dooley SEO Podcast on DeezerListen to Google Dance | James Dooley SEO Podcast on Listen NotesListen to Google Dance | James Dooley SEO Podcast on Podcast GuruListen to Google Dance | James Dooley SEO Podcast on PodchaserListen to Google Dance | James Dooley SEO Podcast on StenoListen to Google Dance | James Dooley SE