In a media move that Matt Cundill describes as... "Yeah that makes sense", The Walrus has acquired Lead Podcasting, bringing together two powerhouses of Canadian journalism and podcast production. Led by Jennifer Hollett, The Walrus—a respected long-form journalism publication turned digital media organization—sees podcasting as a critical avenue for storytelling and audience engagement. Amanda Cupido, founder of Lead Podcasting, brings a team of skilled podcast producers with a strong journalistic background.The acquisition represents more than a business transaction; it's a strategic alignment of values centered on fact-based storytelling and community connection. Both organizations share a commitment to high-quality, trustworthy content and see podcasting as an intimate medium for exploring ideas. The partnership will operate under The Walrus Lab, leveraging Lead Podcasting's production expertise to expand their podcast offerings while maintaining their core mission of sparking meaningful conversations about Canadian stories.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.