Today I'm talking with Barry McGeough. Barry is an applied innovation Fortune 500 leader, delivering high-impact solutions to global multi-brand verticals that drive exponential growth to some of the world's most iconic brands. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Show Notes 00:00 Friend's 60th birthday boat trip to Channel Islands, cooking as camp cook after returning from China. 06:31 Discusses innovating for brands through athlete-driven ideas. 11:32 AI relies on large language models to learn and improve, needing constant updates and access to vast amounts of data. 20:58 Proposing garment recycling for polyester energy. 23:07 Companies face sustainability legislation and extended producer responsibility acts globally e.g. EU, New York, California, and France. 29:37 Used shoe recycling process lowers costs, reduces landfill waste. 36:25 Volunteered for education-focused NGO in Vietnam, aiming to uplift rural children through STEM education to attend university. 38:02 Organization supports Vietnamese education and leadership in Vietnam and the US. 46:05 Emphasis on applied innovation, connection to core business, and leveraging influence without P&L ownership. 52:16 Collaborating to ensure footwear quality and suitability for purpose during commercialization. 53:42 Barry supports startups and advises them to be honest and straightforward. 58:28 Data is collected from ambient sources, like location and environment, and used to create a detailed picture of activities and trends. 01:06:55 Recommend resources: