Big Chicken and PepsiCo are collaborating to innovate in the fast-casual restaurant industry, with a strong focus on appealing to Gen Z consumers. Their partnership involves developing new menu items, enhancing digital engagement, and addressing changing preferences such as zero-calorie options and spicier flavors. Both companies are adapting to Gen Z's snacking habits and emphasizing sustainability in their business practices. The shift towards digital marketing, with PepsiCo allocating 70% of its budget to digital investments, reflects the importance of engaging with younger consumers through their preferred platforms. By combining Big Chicken's brand appeal, featuring Shaquille O'Neal, with PepsiCo's extensive R&amp;D capabilities, the companies are positioning themselves to meet the evolving demands of the fast-casual market and drive future growth through continuous innovation.

Savor.fm

Join the longest-running and most influential podcast in the fast-casual restaurant industry. Hosted by Paul Barron, the founder of fastcasual.com, the Top 100, and the Fast Casual Executive Summit. Joining him as Co-Host is Cherryh Cansler, Sr. Editor of Fastcasual.com. This team has reunited after over a decade to deliver unparalleled insights into the trends and future direction of the fast-casual sector.<br /><br />Each week, they will share their deep knowledge gained from over two decades as a leading voices in this dynamic segment of the restaurant business. Paul literally wrote the book on fast casual, "The Chipotle Effect" " along with the documentary Fast Casual Nation, and Cherryh has been a driving force for the growth of Fastcasual.com over the past decade.

Growing A Brand With Tech

fast casual nation podcast

Follow the longest-running podcast in the Fast Casual sector as it continues to be the darling of the food industry and is destined to redefine what restaurants and food can be for the consumer of the future.

Fast Casual Nation Podcast

Big Chicken and PepsiCo are collaborating to innovate in the fast-casual restaurant industry, with a strong focus on appealing to Gen Z consumers. Their partnership involves developing new menu items, enhancing digital engagement, and addressing...

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