In this episode of the James Dooley Podcast, James Dooley is joined by SEO expert Charles Floate to discuss Selection Rate Optimisation (SRO) and how it impacts visibility in AI search. They break down how large language models like ChatGPT select sources when generating answers, why only a small number of sources are chosen, and how SEOs can optimise their content to be included in those selections. James Dooley and Charles Floate also explore content chunking, semantic structure, question-based headings, entity signals, and the importance of third-party corroboration across the web. The conversation highlights how building brand authority, trust signals, and consensus across multiple sources can improve your chances of being selected by AI systems. This episode is packed with insights for SEOs looking to understand how AI search works and how to optimise content for the next generation of search engines.Where to Listen to This EpisodeLLM Selection Rate Optimization (James Dooley Interviews Charles Floate) is available across all major podcast platforms. Choose your preferred platform below.Listen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on TransistorListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on Pocket CastsListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on Amazon MusicListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on SpotifyListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on PodverseListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on Pod.linkListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on CastroListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on CastboxListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on Podcast AddictListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on DeezerListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on Listen NotesListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate) on Podcast GuruListen to LLM Selection Rate Optimization (James Dooley Interviews Charles Floate