Rachel finally steps out of lockdown and into the light, to a whole new world. Faced with the question “How on earth can marketing reach and connect with people who are finding new ways to stay connected themselves?” Welcome to Rethink, a podcast by Think with Google.  As every ad break has been telling us, we've just come through 'new-precedented, un-normal times where we've all been in this together'. Sure, we're not tripping over each other in the toilet paper aisles as much, but are we now in a new marketing reality? And have things really changed for good?  Each week on this podcast we'll take a marketing conundrum from the media and advertising industry and speak to experts to find out how to tackle it in new and creative ways (and from a safe distance, of course).  This week's challenge is one that's probably popped up many times over the past few months... "We've had 3 months of living simpler lives... baking, board games and DIY... But I want to know, what are the behaviours we'll keep as we go forward from the post-covid experience and how can brands adapt?" To answer this we chat to Ash Chang, the Head of Culture and Trends at YouTube APAC, to find out what we've been watching while in isolation. We get insights from Simon Joyce, Founder of Emotive, an integrated creative agency that's had a lot of success in branded video content... we're talking watch times of over two minutes! And we speak to Marion Grasby, host of Marion's Kitchen to find out how she built a passionate community of dumpling loving fans on her YouTube channel.  If you want to know how marketing can reach and connect with people who are desperately looking for new ways to stay connected themselves, this is the episode for you.  FURTHER READING Want even more insight into how you can connect with consumers? Check out the latest from Think with Google Discover how to connect your audience with the video content the love. Learn why Aussies are using streaming services in favour of free-to-air TV. For even more great insights head to https://www.thinkwithgoogle.com/  CREDITS This podcast was brought to you by Think with Google Host and Consulting Producer: Rachel Corbett Created by: The Hallway & Eardrum in partnership with Google Produced by: Eardrum Executive Producer: Ralph van Dijk Producer: Sarah Mashman Project Manager: Jessie Williams Music Theme: Taka Perry Engineer: Adrian Walton See omnystudio.com/listener for privacy information.