Tom Caravela and Lauren Dwyer explore the emerging social media platform Bluesky, examining its potential impact on the Medical Science Liaison (MSL) community. They discuss how Bluesky compares to other platforms and its role in enhancing medical dialogue and MSL activities. The conversation delves into the factors influencing Bluesky's adoption by MSLs and offers strategies for monitoring and engaging on social media. They highlight the importance of adapting to evolving digital trends and provide guidelines for effective social media engagement. The episode also touches on AI's role in shaping the future of MSLs and emphasizes the need for embracing technology and digital proficiency in the field. (0:00) Introduction and explanation of Bluesky (0:54) Sponsor: Medical Watch (2:29) Comparing Bluesky with other social media platforms (4:27) MSL community engagement on Bluesky (7:22) Role of social media in MSL activities (12:03) Bluesky's potential impact on medical dialogue (14:30) Influences on the adoption of Bluesky by MSLs (17:13) Strategies for MSLs to monitor social media (19:09) MSL social media engagement guidelines (20:58) Digital platform trends in medical affairs (22:49) MSL adaptation to digital changes (25:28) Tools for effective social media monitoring (26:19) MSL training for digital and social media proficiency (28:34) AI and the future of the MSL role (29:33) Embracing technology in the MSL field (30:08) Episode conclusion and acknowledgments