In this episode of the Woodpreneur Podcast, Jennifer Alger interviews Julie Stelman, co-founder of AncesTREE, discussing her journey from a background in forestry and education to creating an innovative inventory management system for the wood industry.  They explore the challenges faced in building AncesTREE, the importance of understanding customer needs, and the revolutionary marketplace that allows multiple sawmills to sell their products efficiently.  Julie shares insights on overcoming personal and professional obstacles, the significance of the name AncesTREE, and offers advice for sawmill companies hesitant to adopt new technologies. Takeaways Julie transitioned from wildlife technician to co-founding AncesTREEAncesTREE simplifies inventory management for sawmillsUnderstanding customer needs was crucial in system developmentThe marketplace allows multiple vendors to sell wood efficientlyEmbracing technology can transform sawmill operations Chapters  00:00 Introduction to Julie Stelman and Her Journey  02:57 From Chaos to Opportunity: The Birth of AncesTREE  05:59 Building the Inventory Management System  08:51 Understanding Customer Needs and System Automation  11:52 The Story Behind the Name: AncesTREE  14:41 Overcoming Challenges in Building AncesTREE  17:59 The Marketplace: Revolutionizing Wood Sales  20:36 Advice for Sawmill Companies: Embracing Change The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Julie at: AncesTREE.io Julie@ancestree.org https://www.linkedin.com/in/julie-stelman-b99740162/