James Dooley and Benjamin Tannenbaum discuss GEO versus SEO because AI driven search changes how visibility works and forces marketers to rethink ranking strategy. They explain query fan out, consensus signals, freshness factors and how tools like ISO extract background searches because large language models summarise prompts into multiple web queries before generating answers. The conversation matters as brands must optimise beyond top five rankings to gain AI citations, since repetition, semantic relevance and presence across top 30 results increase selection probability.Where to Listen to This EpisodeGEO Is 80% SEO… But The 20% Changes Everything is available across all major podcast platforms. Choose your preferred platform below.Listen to GEO Is 80% SEO… But The 20% Changes Everything on TransistorListen to GEO Is 80% SEO… But The 20% Changes Everything on Pocket CastsListen to GEO Is 80% SEO… But The 20% Changes Everything on Amazon MusicListen to GEO Is 80% SEO… But The 20% Changes Everything on AudibleListen to GEO Is 80% SEO… But The 20% Changes Everything on CastroListen to GEO Is 80% SEO… But The 20% Changes Everything on CastboxListen to GEO Is 80% SEO… But The 20% Changes Everything on Podcast AddictListen to GEO Is 80% SEO… But The 20% Changes Everything on DeezerListen to GEO Is 80% SEO… But The 20% Changes Everything on RephonicListen to GEO Is 80% SEO… But The 20% Changes Everything on MetacastListen to GEO Is 80% SEO… But The 20% Changes Everything on Player FMListen to GEO Is 80% SEO… But The 20% Changes Everything on SpotifyListen to GEO Is 80% SEO… But The 20% Changes Everything on Listen NotesListen to GEO Is 80% SEO… But The 20% Changes Everything on Podcast GuruListen to GEO Is 80% SEO… But The 20% Changes Everything on PodchaserListen to GEO Is 80% SEO… But The 20% Changes Everything on PodverseListen to GEO Is 80% SEO… But Th