In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Colin Davis of Tahoe Slab Furniture, an innovative woodworking business focused on salvaging waste wood to create beautiful products.  Colin shares his journey from a background in physics and engineering to the world of woodworking, emphasizing sustainability and energy efficiency challenges. The conversation explores the importance of networking, building customer relationships, and the unique challenges faced in the wood industry.  Colin also discusses his experiences in Europe, marketing strategies, and lessons learned from failures along the way, highlighting the excitement and challenges of entrepreneurial ventures in woodworking. Takeaways Colin's journey into woodworking began with a desire to solve real-world problems.Tahoe Slab Furniture focuses on salvaging waste wood to create useful products.Sustainability is a core value, but energy efficiency remains a challenge.Milling equipment choices significantly impact business efficiency.Networking within the wood community is essential for growth.Building relationships with customers is key to success.Marketing through local Facebook groups can reach a wide audience.Specialization in services can lead to better business outcomes.Understanding customer needs is crucial for effective sales.Exciting projects often come with significant challenges. Chapters 00:00 Introduction to Tahoe Slab Furniture and Its Mission  02:59 Colin's Journey into the Wood Industry  05:57 Milling Equipment and Techniques  09:01 Exploring Wood Trade in Europe  12:01 Sustainability and Shipping Challenges  14:57 Industry Challenges and Specialization  17:55 Networking in the Wood Industry  22:15 The Competitive Landscape of Wood Business  23:29 Learning from Failures in Business  25:34 Educating Customers on Wood Industry Values  28:27 Understanding Customer Priorities  29:30 Building Trust and Relationships with Clients  31:55 Exciting Projects and Challenges in Woodworking  36:04 Marketing Strategies for Wood Businesses  39:54 Connecting with Tahoe Slab Furniture The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Colin at: https://www.instagram.com/tahoeslab/ https://tahoeslab.com/