Why are we so susceptible to persuasion? In this episode of The Curiosity Shop, Brené Brown and Adam Grant discuss a tip Brené picked up from Seventeen magazine in the ‘80s and end up exploring why we fall for misinformation and persuasive messaging. They examine how vulnerability makes us more receptive to fear-based messaging, how appeals to authority can sometimes stand in for real evidence, and why recognizing misinformation isn’t always enough to protect us from it. Brené and Adam also consider the role of belonging, including the ways our desire for connection, community, and shared identity can make certain ideas especially persuasive. Along the way, they develop a practical framework for resisting unwanted influence: recognize your vulnerability, build your persuasion literacy, and trace information back to its source. Vibe: The Secrets of Strong Connections in a Lonely World - Adam Grant, 2026, Viking MythBusters: Rinsing Your Hair In Cold Water - Into The Gloss, 2015 I Washed My Hair With Coca-Cola (and Other Teen-Magazine Beauty Experiments) - Seventeen Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath & Dan Heath, 2007, Random House Free Resources, including 'Making Presentations That Stick' - Chip Heath & Dan Heath, HeathBrothers.com Jayne Modean - Wikipedia contributors, Wikipedia Alzheimer's Association 24/7 Helpline, 800-272-3900 - Alzheimer's Association Dr. Cialdini's Biography - Influence at Work Dispelling the Illusion of Invulnerability: The Motivations and Mechanisms of Resistance to Persuasion - Stanford Center on Longevity, 2011 Resistance to Persuasion - Dolores Albarracín & A. Karan, 2022, Oxford Research Encyclopedia of Psychology Dr. Jessica Knurick - Jessica Knurick Jessica Knurick's Reaction Video - Jessica Knurick, Facebook A Public Health Expert Keeps Going Viral on Instagram for Delivering This Very Simple Message - Scott, 2025, Vox What's the Difference Between Physicians and Naturopaths? - American Medical Association, 2024 Appeal to Authority Fallacy: When Expertise Becomes a Logical Trap - Logically Fallacious, 2026 Evidence-Based Practice: Levels of Evidence - Memorial Sloan Kettering Cancer Center Library Evidence-Based Manag