James Dooley interviews Joe Norris, founder of Get Your Tips Out, to explore his background, betting approach and how he became a full time sports betting tipster. Joe explains how studying horse racing daily gives him an edge because constant race observation improves judgement beyond raw statistics. They discuss value betting, price sensitivity and discipline, as profit depends on consistently taking better odds than true probability. The episode also covers football, tennis and darts betting, the reasoning behind launching the UK Sports Betting Tips Podcast and the reality of managing winning streaks and losing runs in professional tipping.