Graduate has lived inside Hilton for a year and a half now, and the brand is growing without losing the personality that made it work in the first place. For #NoVacancyNews, I talked with Parker Henderson, the brand head for Graduate, at the Hunter Conference about what Hilton distribution changes, what owners should know, and how Graduate makes development easier with plug-and-play F&B concepts. 🏨 Parker says the 35 Graduate hotels thrive inside Hilton while keeping the brand's "unapologetically unique" DNA 🎓 He calls out Hilton Honors demand, especially on redemption stays during football weekends and graduation move-ins 📈 He shares the development picture: signed deals plus about 60 opportunities in different stages ☕ He breaks down Poindexter, the barista-led café concept (breakfast only or all-day), with recipes, menus, and bar program tools 🍻 He introduces two more owner-ready concepts: Double Major (social bar-led dining) and Debate Club (more refined) 🧭 He ties the whole brand back to walkable university markets with built-in annual demand rhythms Thanks to Actabl for supporting this episode. Actabl gives you the power to profit. Visit Actabl.com. Graduate has lived inside Hilton for a year and a half now, and the brand is growing without losing the personality that made it work in the first place. For #NoVacancyNews, I talked with Parker Henderson, the brand head for Graduate, at the Hunter Conference about what Hilton distribution changes, what owners should know, and how Graduate makes development easier with plug-and-play F&B concepts. 🏨 Parker says the 35 Graduate hotels thrive inside Hilton while keeping the brand's "unapologetically unique" DNA 🎓 He calls out Hilton Honors demand, especially on redemption stays during football weekends and graduation move-ins 📈 He shares the development picture: signed deals plus about 60 opportunities in different stages ☕ He breaks down Poindexter, the barista-led café concept (breakfast only or all-day), with recipes, menus, and bar program tools 🍻 He introduces two more owner-ready concepts: Double Major (social bar-led dining) and Debate Club (more refined) 🧭 He ties the whole brand back to walkable university markets with built-in annual demand rhythms Thanks to Actabl for supporting this episode. Actabl gives you the power to profit. Visit Actabl.com.