In this episode:<ul><li>Some background on Zappi and how it provides brands like PepsiCo, McDonald's and Heineken with consumer data and insights to help fuel their advertising (01:00)</li><li>A review of the celebrity MVNO sector and some other product areas endorsed or owned by celebrities (3:30)</li><li>Celebrity-focused ads are distinctive, but they don't necessarily provide a near-term sales bump (7:45)</li><li>How and why the effectiveness of celebrity advertising varies by age group (21:40)</li><li>Brand recall also differs among age groups (27:30)</li><li>How Trump Mobile and its golden T1 phone might resonate in the market (30:00)</li><li>Other ways celebrity MVNOs may try to stand out in the market (35:40)</li></ul><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Light Reading

This feed is Light Reading's main podcast feed for "The Light Reading Podcast," "The Divide," "The Light Reading Extra," and "What's the Story?" Light Reading provides daily news, analysis and insight for the global communications networking and services industry. The publication was founded in 2000 and, since July 2016, has been a part of&nbsp;Informa Tech, a division of Informa PLC. We're part of a big team providing specialist research, media, events and training for businesses and professionals working in technology.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

What's the state of play for CBRS?

Episode Summary

Clips