Patterns in technology tend to eventually repeat themselves (or at least rhyme), and Amazon is beginning to repeat some of the patterns of Cisco from the early 2000s SHOW: 972SHOW TRANSCRIPT: The Cloudcast #972 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:Staying nimble and continuing to strengthen our organization (Amazon, Oct 2025)Strengthening our culture and teams (Amazon, Sept 2024)Amazon Leadership PrinciplesWHERE ARE THE BIGGEST AI RISKS?Significant changes from one industry era to the next (Internet to SaaS, Cloud to AI)Once dominant position in a market now appears less dominant (Worth more than next 20 competitors; 7yr head start)Guiding cultural principles well-known within the company - start adding more and more to themEmployee motivation driving by stock price as much as work activitiesCulture evolves and erodes over time as the business changes and evolves - it’s nearly impossible to reset the company cultureCompanies can rebound from being lost in the woods, but it’s very, very difficultDeath by 1000 cuts in a virtuous cycle - employees are constantly more worried about job status than project status - the perception of who gets to make mistakes and who is responsible for mistakesFEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod