Imagine a world where every one of us finds meaning in living a good life - and where 'good' means conducive to the flourishing of all beings. Imagine that this frames our every thought, sensing and action, allowing us to explore and question our triggered responses to the world we are enmeshed with in a way that is resilient and self-regulating, so that we can bring the best of ourselves to the table, with outcomes as information, ready to engage with what is, for what matters, and not to force how we think things ought to be.  Imagine us working to govern this way of being so our our actions are shaped, moment by moment, day by day, year by year, decade by decade as we turn the bus that is humanity - the entire ecosphere, really - from the edge of the cliff that is mass extinction to collective enduring flourishing. This is the vision of this week's guest, Dr Victoria Hurth.  Victoria was with us back in Episode #308 and I have put a link in the show notes so you can listen as she describes her new book, Beyond Profit; Purpose-Driven Leadership for a Wellbeing Economy and the ISO 37011 Standard which she is helping lead - and which is framed exactly around these philosophical concepts. Near the end of that podcast, Victoria mentioned that she is a practicing Stoic, and that she finds within its teachings, a moral philosophy compatible with our navigating the pinch point of the poly crisis. And so clearly, we had to have another conversation.  This is it.  As we did last time, we ranged far and wide touching on what it means to be in service to the world; how we might choose to live a purpose-driven life and what that purpose might be; what does it mean, anyway, to live a good life, and can everyone access it?  We explored the difference between religion, spirituality and philosophy and ethics, how we can expand to whole systems, or see ourselves as a system and how we might live a life that is wise, just, courageous and temperate. As a bit of background, Dr Victoria Hurth is an Independent Pracademic who works in service to the world clarifying its consensus on what matters, before we lose it. She firmly believes that we need to dedicate ourselves to the long-term wellbeing of all as the ultimate shared purpose, and then co-create the outer-most governance system to frame the strategies/behaviours/outcomes that will take us there.  We don’t need everyone to sign up, but we do need a critical mass of people at all levels of our organisations from government, to NGOs to industry and beyond.  To this end, Victoria co-led the five-year development of the global ISO standard in Governance of Organizations (ISO37000), was Technical Author for the first national standard in Purpose-Driven Organizations and is currently Project Leader of the development of an equivalent ISO (ISO37011). Victoria is a Fellow of the University of Cambridge Institute of Sustainability Leadership (CISL), Director at the Soil Association Certification Ltd and advises Planet Mark, and UnaTerra Venture Capital. She has over 25 years’ global experience in business transformation and is a full time Associate Professor of Marketing and Sustainable Business.  Alongside all this, she is also a practicing Stoic. LinksEpisode #308 Beyond Profit book Victoria’s website Victoria on LinkedIn Purpose-Driven Organisations– community  Books