I used to, when I had like a proper human being job, like a proper Fiat one back in the day, I used to do a lot of hours. And what I used to do was on Christmas Eve is when my family celebrates, I used to work on the Christmas Eve and then race up to London and buy everything that afternoon and then I'd get tinfoil and wrap everything in the back of my car, and then literally just walk in and throw everything underneath the tree.

I think it's a, we've had a price run, and Oh, yeah. Definitely. Start to like, if the number that you've got in your head suddenly doubles and you think, oh, this could double again or triple again or whatever it's gonna do, you start to get a bit like, oh, fuck. Maybe my security setup isn't quite where I want it to be. Maybe I should reconsider things. And the other thing is just time. I feel like Foundation Now has been around for enough time that it's built trust and reputation.