Daniele Catalanotto and Guy Martin discuss principle number four from the Service Design Principles 1-100 book, written by Daniele. 00:00 Open 00:05 Intro 00:43 Why it’s important to zoom out a little. 02:17 Open up potential new revenue opportunities 03:06 You don’t have to deliver everything, you can refer and recommend others 05:39 It’s an act of love 08:09 Outro Interested in the book, Service Design Principles 1-100? Check out the special offer just for podcast listeners. Support us with Value 4 Value Find out more about “Value 4 Value” here: https://value4value.info/ Time - rate us on your preferred podcast platform, write a review, or submit your own service design principles or insights into the SDP in the books. Talent - Help promote the podcast on social media, produce some incidental music for the show, or suggest a way your talents can help. Treasure - use a modern podcast app to send us boost-a-grams or streaming value. We’ll recognize all contributions and comments in future episodes. Alternatively, make a traditional donation via Ko-Fi to help us cover our hosting and production costs. Get a modern podcast app: https://modernpodcastapps.com/ Traditional donation: https://ko-fi.com/neoluxpodcasts https://www.paypal.com/donate/?hosted_button_id=KCP8BRUHP3HZS Daniele Catalanotto is a service design practitioner, the author of the Service Design Principles series of books, and the founder of the Swiss Innovation Academy Guy Martin has worked with global companies and startups in a wide range of roles, including service delivery, corporate education, and leadership development. Music by Mikhail Smusev from Pixabay Thanks to Castopod, a Podcasting 2.0 and ActivityPub enabled host, for their support. A production of Neolux Consulting