Most coaches preach transformation - but only a handful have actually lived it.In this brutally honest episode, Kellan Fluckiger, Sussane and Eric reveal the truth about real coaching — the kind that changes lives — and why AI is exposing every coach who hasn't done the deep inner work themselves. This conversation dives into authenticity, embodiment, practice, repetition, soul-level alignment, service, and the uncomfortable reality: you can’t take someone somewhere you haven’t gone.This is the wake-up call the coaching industry has been avoiding.Why personal transformation is the foundation of real coachingThe difference between “teaching” and embodyingWhy AI exposes fakeness instantlyIdentity, alignment, and becoming the kind of person people want to followService, humility, and being willing to grow in publicWhy repetition, practice, and daily habits matter more than theoryThe role of God, truth, and surrender in deep personal changeHow to coach from authenticity instead of performance🔥 Want to turn real transformation into real impact?Join the Dream • Build • Write It Webinar — where creators learn to build movements rooted in truth, service, and embodiment. Save your seat: dreambuildwriteit.com👉The era of shallow coaching is over: Begin the work of irrevocable, heart-centered transformation with Susanne Goldstein and Gary Mahler