SummaryIn this episode of the Data Engineering Podcast Omri Lifshitz (CTO) and Ido Bronstein (CEO) of Upriver talk about the growing gap between AI's demand for high-quality data and organizations' current data practices. They discuss why AI accelerates both the supply and demand sides of data, highlighting that the bottleneck lies in the "middle layer" of curation, semantics, and serving. Omri and Ido outline a three-part framework for making data usable by LLMs and agents: collect, curate, serve, and share challenges of scaling from POCs to production, including compounding error rates and reliability concerns. They also explore organizational shifts, patterns for managing context windows, pragmatic views on schema choices, and Upriver's approach to building autonomous data workflows using determinism and LLMs at the right boundaries. The conversation concludes with a look ahead to AI-first data platforms where engineers supervise business semantics while automation stitches technical details end-to-end.AnnouncementsHello and welcome to the Data Engineering Podcast, the show about modern data managementData teams everywhere face the same problem: they're forcing ML models, streaming data, and real-time processing through orchestration tools built for simple ETL. The result? Inflexible infrastructure that can't adapt to different workloads. That's why Cash App and Cisco rely on Prefect. Cash App's fraud detection team got what they needed - flexible compute options, isolated environments for custom packages, and seamless data exchange between workflows. Each model runs on the right infrastructure, whether that's high-memory machines or distributed compute. Orchestration is the foundation that determines whether your data team ships or struggles. ETL, ML model training, AI Engineering, Streaming - Prefect runs it all from ingestion to activation in one platform. Whoop and 1Password also trust Prefect for their data operations. If these industry leaders use Prefect for critical workflows, see what it can do for you at dataengineeringpodcast.com/prefect.Data migrations are brutal. They drag on for months—sometimes years—burning through resources and crushing team morale. Datafold's AI-powered Migration Agent changes all that. Their unique combination of AI code translation and automated data validation has helped companies complete migrations up to 10 times faster than manual approaches. And they're so confident in their solution, they'll actually guarantee your timeline in writing. Ready to turn your year-long migration into weeks? Visit dataengineeringpodcast.com/datafold today for the details.Composable data infrastructure is great, until you spend all of your time gluing it together. Bruin is an open source framework, driven from the command line, that makes integration a breeze. Write Python and SQL to handle the business logic, and let Bruin handle the heavy lifting of data movement, lineage tracking, data quality monitoring, and governance enforcement. Bruin allows you to build end-to-end data workflows using AI, has connectors for hundreds of platforms, and helps data teams deliver faster. Teams that use Bruin need less engineering effort to process data and benefit from a fully integrated data platform. Go to dataengineeringpodcast.com/bruin today to get started. And for dbt Cloud customers, they'll give you $1,000 credit to migrate to Bruin Cloud.Your host is Tobias Macey and today I'm interviewing Omri Lifshitz and Ido Bronstein about the challenges of keeping up with the demand for data when supporting AI systemsInterviewIntroductionHow did you get involved in the area of data managemen