A.L. Jensen (Liisa Kovala) returns to The Joe Rooz Show to discuss writing, publishing, creativity, and the power of execution.Everyone says they have a book inside them—but very few ever write it.Tonight, Joe sits down with Finnish-Canadian author, book coach, and podcast host A.L. Jensen to discuss her journey from the corporate world into fiction writing, the inspiration behind her Scandinavian-inspired Hygge House Mystery Series, and why cozy mysteries continue to captivate readers around the world.They explore Finnish heritage, storytelling, publishing, book coaching, creative discipline, and the importance of moving beyond ideas and actually creating something meaningful.Whether you're an aspiring author, entrepreneur, creator, or simply someone looking for inspiration to pursue your next project, this conversation offers valuable insights into the mindset required to turn dreams into reality.Topics include:• Writing fiction and cozy mysteries• Finnish culture and family history• Publishing and book marketing• Creativity and reinvention• Book coaching and helping new writers• The importance of execution and consistency• Building a meaningful creative lifeGuest: A.L. Jensen (Liisa Kovala)https://liisakovalabookcoach.comhttps://liisakovalawomenwriting.substack.comWatch LIVE at 7PM CTRumble.com/JoeRoozYouTube.com/@JoeRooz 📍 Watch and Followhttps://Rumble.com/JoeRoozhttps://YouTube.com/@JoeRoozFOLLOW US ON:X: https://x.com/joeroozFacebook: https://facebook.com/joeroozshowTwitch TV: https://twitch.tv/joeroozInstagram: https://instagram.com/notjoeroozTikTok: https://tiktok.com/joe.roozMinds: https://minds.com/joeroozGETTR: https://gettr.com/joeroozSpecial thanks to:Executive Producer Wayne RankinExecutive Producer Rosanna RankinExecutive Producer Carolina JimenezExecutive Producer Angela WetuskiExecutive Producer John SeeleyWant to be a guest on The Joe Rooz Show?Send Joe a message on #PodMatch: https://www.podmatch.com/member/joeCheck out our partners:Podhome.fmCreative EdgeMusic: https://youtube.com/@pogo🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/5724294587940864(01:48) Opening monologue and show intro from Asylum Studios(02:26) Tonight’s topic and guest tease: fiction, cozies, and execution(03:06) Housekeeping: website, contact options, live schedule, algorithms(05:36) Guest setup: introducing A. L. Jensen and the Hygge House series(07:00) Reunion banter and catching up on time passing(08:07) What’s new: two books released and becoming an Asahi Nordic instructor(10:01) Origins: deciding to write and the moment it became serious(12:26) Career pivots, burnout, and listening to the body(16:15) Pen names and creative freedom: Lisa Kovala vs. A. L. Jensen(19:45) Defining book coaching and how coaching relationships work(22:23) Learning craft: mentoring, feedback, and tough love(26:39) Fit matters: vetting clients and choosing the right coach(27:59) Pantsing vs. plotting and finishing the first draft(29:42) Can great writing be taught? Talent, practice, and growth(31:25) Sisu and finishing: what separates completers from dreamers(33:00) Why shift to cozy mysteries and how the idea arrived(35:00) Defining Nordic cozy and weaving Finnish heritage(37:52) Hygge, design, and culture insi