In this episode of the “New Media Show, with guest Matt Cundill,” host Rob Greenlee starts the session by introducing Matt Cundill, a seasoned podcaster and voice from the radio industry. The episode begins with Greenlee explaining that Todd Cochrane is unavailable, and Cundill has joined him to discuss various pertinent topics within the realm of podcasting and media. The conversation starts with discussing the implications of former President Donald Trump’s scheduled appearance on Joe Rogan’s podcast. It delves into the broader impact of politicians participating in podcasts and how this reflects on the medium’s growing influence. Cundill offers his perspective on podcasts becoming a significant platform for political engagement, highlighting how podcasts can reach key demographics that traditional media may not. The hosts then discuss the successful live-streaming event Heroes For Democracy, co-produced by Rob Greenlee. This event leveraged platforms like StreamYard to engage a substantial audience. This segues into a broader discussion about the opportunities and challenges in the podcasting landscape, including the growth of local podcasts and the role of local radio stations. Matt Cundill shares insights from Tom Webster’s study from Sounds Profitable, focusing on audio vs. video consumption preferences among podcast listeners. They explore the significance of a video strategy for podcasters, considering YouTube’s critical role in content discovery and audience engagement. Tech Spotlight shifts to Google Labs’ NotebookLM, an AI-powered tool designed to assist podcasters with episode planning, scriptwriting, and content generation despite lacking audio or video cloning capabilities. The conversation also covers the Canadian Podcast Awards, highlighting their significance and accessibility to participants. Throughout the episode, Greenlee and Cundill continue to explore the evolving dynamics of podcasting, including the integration of technologies and the strategic importance of video content. They conclude with reflections on the current and future states of media consumption, audience engagement strategies, and the overarching impact of podcasting in the digital age. Listen & Subscribe: Website: www.NewMediaShow.com Watch Live: YouTube: YouTube.com/RobGreenlee X/Twitter Live: X.com/NMSPodcast Connect with Us: Rob Greenlee: X/Twitter: @RobGreenlee Website: www.RobGreenlee.com Instagram: @RobWGreenlee Matt Cundill: Twitter: @MattCundill Website: www.SoundOffPodcast.com Instagram: @SoundOffPodcast New Media Show: X/Twitter: https://x.com/NMSPodcast Facebook: